Are you ordering offer texts for your company website, guides for your blog, category and product descriptions for your online store, or other articles? The quality of the content you receive depends to a very large extent on the guidelines provided.
Thanks to them, the creator will get to know your brand and its recipients, the exact purpose of the text, the method of communication (already adopted by the company) and other individual issues that will affect the final effect of the work. Prepare a brief for the copywriter. How to do it? We advise! Read and do not make mistakes that would result in content that does not meet your requirements.
Contents
- Contents
- Why is a copywriter dataset brief necessary?
- How to prepare a content writing assignment?
- Copywriter Brief – Key Questions
- Copywriter’s Brief – Additional Information
- Brief – definition
Why is a copywriter brief necessary?
A copywriter creates many texts for the type of email to send companies and online stores operating in various industries. A professional knows the differences between the various types of texts intended for publication in various channels. He knows the difference between an advisory text and an expert one , a sponsored article intended for publication on a local website or a Facebook post.
However, individual brands have their own missions and assumptions. They also set tasks that content should fulfill. Texts can support positioning, convince to buy, present the benefits of ordering a specific product from the store’s offer or establish lasting relationships and build a community around the brand.
Companies direct their products or services towards recipients of different ages, expectations or lifestyles. They can use formal or more informal communication on a daily basis, have a community already built that reads the blog, follows profiles on social media, and regularly reads newsletters and new products. A professional brief for a copywriter should provide the contractor with all of this information.
How to prepare a content writing assignment?
A good copywriter brief should provide singapore number all the important data, but at the same time it cannot be too long or unstructured. It should also be adapted to the type of text (different guidelines are necessary for creating an expert article of 10,000 characters than a short post on social media).
Wondering how to prepare a content writing assignment? Remember that your guidelines should be:
- complete – provide all the data that the contractor should include in the text,
- clear – individual sub-items must be clear. Try not to use typical industry terms (when necessary, explain them),
- consistent – make sure guidelines are not mutually exclusive.