YouTube Kids, YouTube, WhatsApp, TikTok, Spotify and Snapchat dominate among young people. In the age group 3-9 years, YouTube Kids and YouTube are the most used. This is also reflected in the general use, where you see that videos are mainly watched in this age group.
From the age of 10, WhatsApp is mainly used to talk to friends or to see or share fun things. And from email data the age of 13, not surprisingly, TikTok and Snapchat start to play a bigger role. Parents, on the other hand, do not use TikTok at all. It is striking that Facebook is used a lot by them. A social media channel where young people are hardly found.
Newcom-Jimmys Agency Research on Social Media App Usage by Age Group
Funny videos for the win
It is clear: young and old love watching videos. It is not without reason that (short-form) video is included in almost every trend boost your social mia strategy article, such as in the social media trends and content trends for 2025.the most
Nice to see: no matter how old you are, we all prefer to watch funny videos. A form of relaxation I think, outside of school, work and all social developments.
I find it striking that review videos do not appear in the top 5, not even among adults. I wonder if reviews of products are not secretly interwoven in vlogs of belgium numbers influencers. Or well, secretly… the advertising must be recognizable according to the Media Act.
Also read: Social media in 2025: 12 important trends
Because vlogs are watched a lot. In the age category of 6 to 18 years, watching vlogs has a clear second place in the top 5. As children get older, they watch more content from influencers. And that brings me to the next point, because which influencers are popular among these target groups.