Major media outlets are unlikely to be intereste in your annual report news release. Produce a local news broadcast However, local news outlets may be intereste in your impact on society.
Make sure your annual report includes night clubs and bars email list more than just your company’s financials. Talk about your impact and what you do outside of your business to make it interesting for people in your community.
In your press release, focus less on the financial numbers of your annual report and more on the impact. Whether it’s the money you donate to local organizations, the new jobs you create in the region, or the hours of community service your employees put in during work hours.
Make sure your newscast has a local focus to increase the chances that your broadcast will be picke up by a local news station.
Use social media graphics
A good annual report includes graphs, infographics, and other interesting visuals. Use these graphs on social media to engage your audience throughout the year.
Once you’ve complete 5 proven tips for generating financial advisor leads with hellobar your annual report, create graphics that are size to fit common social media dimensions. Then, sprinkle this content throughout the year.
You don’t want all of your social posts for the next few weeks to be dedicat solely to your annual report. Instead, space them out so that you can highlight your impact on the community throughout the year.
Add an annual report to your website
Many organizations still send printed copies of the annual report to important stakeholders. While this is a more personalized way to distribute the annual report, also think about how you will distribute it to others who might be interested in it.
For example, casual donors or clients mobile list may be interested in learning more about your activities this year. Make your annual report available for download or viewing online. New clients you acquire at the end of the year may find your annual report interesting to read.
Email it to key stakeholders
Since your annual report is conveniently located on your website, you should make the most of it. This is a great opportunity to connect with clients or donors. Even if you haven’t spoken to them in a while, your annual report will give you a reason to do so.
Review your entire email list to assess who might benefit from receiving your annual report. Or include the annual report in your next email campaign.
Marketing strategy and planning is an important aspect of all organizations. Let the team at New Light Digital show you how to get the most out of the marketing materials you create. We are a full-service digital marketing agency that looks at your marketing holistically so you can get the most out of it.