To fully inform participants about objectives and techniques
Parental consent must be obtain! for participants under the age of 18
To offer participants the opportunity to withdraw during the study
To provide an accessible privacy policy
Obtain consent before identity can job function email list be reveal!
Limit personal information to research purposes
Minimize retention periods
To protect research data
To respond to requests to delete or modify insights
Prioritizing and
protecting participants and
consumers Avoiding deception
Prioritize the well-being of participants both sms service or sms distribution and physically
No sales incentives to be offer! during the research
To ensure that participants participate voluntarily
The EU AI legislation
With technological developments and the growing interest of companies in scalable neuromarketing options, new methods such as AI techniques are emerging. An example of this is pr!ictive eye tracking. Here algorithms pr!ict eye movements and gaze locations of consumers while watching an advertising video, for example.
However, this brings a new set of ethical issues into our path. The way databases of real people are collect! for antigua and barbuda business directory algorithms, the lack of transparency about the AI processes, and the biases that would arise from insufficient data are some of the concerns that may be add! by the presence of AI in the process.
In the case of the use of AI in neuromarketing methods within the EU, it is necessary to follow the European AI legislation. The EU AI legislation has been drawn up bas! on the risks that different applications of AI can entail. Therefore, there are some use scenarios that are not allow! and other use scenarios that pose a high risk. For the latter, some regulations must be follow!.
However, the rules may differ depending on the purpose and manner of use of AI and the role of the company as a provider, implementer, importer or product manufacturer. It is therefore recommend! to fully check and consult the original document of the EU AI ACT when using AI in neuromarketing or to use this available tool to find the relevant parts of the EU AI Act for a specific use.