Over 65% of marketing italy whatsapp number data
professionals used customized subject lines in their marketing campaigns. Well, do you know that personalized content brings in an engagement rate as high as 75%, and this also increases conversion rates?
How does a business customize an email message so that it hits the correct spot for the recipients? More importantly, how does a business even know when and in what way to personalize email communication so that they appeal to different customers?
That’s where email list segmentation comes in. Email segmentation helps businesses to break massive, clunky email lists into smaller pieces and target the right people in those. They define each segment according to shared values.
The purpose? To gain engagements, conversions, and higher ROI. So here’s how it happens.
What is Email List Segmentation?
Email segmentation is 7 reasons to use video marketing to communicate your products
one of the practices involved in marketing. It holds an easily straightforward, though highly decisive factor, for any email marketing campaign. The business usually breaks down its email list into a number of divisions based on various factors or specific criteria.
This practice lets the business send personalized emails to the subscribers. No two subscribers are alike, so a personalized message can grab that interest and translate it into the conversion you need. A 2024 report by Forbes confirms this, stating:
“80% of people more likely to make a purchase from a personalized email”
In email list segmentation, a business isolates the email addresses on the said list based on different characteristics. For instance, it may isolate the email addresses of individuals who are more than 25 years old and then consider another sub-list of those whose age is more than 25 but reside in a specific locality.
Types of Email List Segments
No two customers business to consumer reviews
are alike. But they might share two or more common factors such as the place, their income, or even their interest level in the company’s products or services.
That is also the meain reason why many companies turn to high-quality email address vendors. BookYourData, for instance, stands out for its verified and accurate email address database. The lists are available in pre-segmented formats so you don’t have to put in as much effort.
Knowing the various types of email list segments makes the team create more targeted marketing campaigns. Consequently, the business reaches and engages prospects more effectively.
The first type of email list segment is based on the target audience’s professional background. So for example, if a business is offering B2B IT services, its content for IT managers will be different than what’s sent to HR professionals.