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influencing e-commerce platforms by focusing on video marketing, social media engagement, and account-based marketing (ABM) to reach the right audience.
93% of B2B buyers prefer watching online videos when researching products according to the article published by HubSpot. Social media platforms such as LinkedIn and X are also important marketing tools, with LinkedIn driving 80% of B2B leads according to LinkedIn Business.
Businesses are also investing more in ABM strategies, where marketing strategies are personalized for each customer. These B2B marketing trends show that B2B marketing is becoming more digital, engaging, and customer-focused.
How is B2B content marketing evolving with e-commerce growth?
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is evolving to match the needs of online buyers by focusing on valuable, easy-to-access content. Businesses are now using interactive content, webinars, and personalized email marketing to attract and educate customers.
80% of B2B decision-makers prefer learning about products through articles and case studies instead of direct sales calls, according to Content Marketing Institute.
E-commerce platforms now feature AI-powered content personalization, so buyers see content relevant to their needs. Companies also use webinars and live Q&A sessions to engage with potential customers and build trust.
What type of content is driving success in B2B e-commerce?
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B2B e-commerce content includes educational blogs, video tutorials, and personalized case studies. Buyers prefer content that helps them make informed decisions quickly.
Video content leads to 50% higher engagement in B2B marketing compared to text-only content according to HubSpot. Product demos and how-to guides also help buyers understand products, which leads to better sales conversion rates.
Businesses that follow B2B content marketing trends and use personalized content based on customer data see 60% more engagement according to Forrester.