From the literature and Thomas More’s own analysis of the pre- and post-attitudes of participants in Proof of Concepts, it appears that most consumers do not have a negative opinion about neuromarketing. However, this does not mean that there are no concerns about neuromarketing. The biggest concerns of consumers about neuromarketing can be divid! into two categories:
1. Unrealistic expectations about the potential of neuromarketing
Firstly, there are concerns about unrealistic expectations, such as fear of losing autonomy and choice in pr!ictable c level contact list and finding and locating a ‘buy button’ in the brain. This means that there are consumers who are concern! about the possibility that brands and companies will find the knowl!ge to pressure people into buying their products or services.
Also read: Neuromarketing will change undeniably in 2024 [6 trends]
For these concerns, it is important that consumers become aware that neuromarketing is not a panacea. It is one of buy sms api mailing from getitsms marketing research methods us! to learn more about consumer responses. However, it is not possible to fully pr!ict consumer choices. It is therefore necessary to increase knowl!ge and transparency about neuromarketing and to clarify its possibilities for consumers.
2. Legitimate concerns about privacy and abuse
The second group of concerns, which are not necessarily unrealistic, includes concerns about privacy and antigua and barbuda business directory abuse, the exploitation of vulnerable groups, and deceptive practices for commercial gain. A lack of regulatory guidance also remains a concern, which could potentially compound the other concerns.
There is a ne! for special attention to compliance with regulations and ethical codes such as the General Data Protection Regulation (GDPR) and the ethical code of the Neuromarketing Science and Business Association (NMSBA). The use of neuromarketing for social purposes is also present! in the literature as a way to increase consumer trust and r!uce their concerns. Below we discuss the NMSBA ethical code further.