Google’s algorithm is constantly changing, but there are some features that the giant will always value as essential: Site loading time . Pages must be fast. In fact, if a page takes more than three seconds. To load, you won’t need to be penalized by Google; the user will do so when they leave your website. A good link building strategy . Links pointing to your company’s website should come from relevant sources, such as media outlets. You should also keep in mind that Google values the fact that the linked website and yours share similar audiences and topics.
A preliminary analysis is essential here
study your competition, use the free tools that Google and other platforms make available to you, think like a potential customer… Now’s the time to spice up your website’s text with these words, but don’t overuse them if you email list don’t want to ruin the recipe. Don’t forget semantic SEO; words are related to each other and add relevant meaning to the website. Using H1 and H2. This is a subheading markup that, in addition to making your website’s text more attractive, will give Google clues about the page’s structure (any keyword is welcome here). No duplicate content.
Neither plagiarized content from
Other sites nor duplicated content on your own page are two key requirements if you want Google to rank your website favorably. User experience. This is promoting a data culture one of the main ranking factors to consider in 2021. For years, Google has considered dozens of metrics, such as the average. Time users spend on a website, the degree of separation between links. Or the elimination of intrusive interactions like popups, as a reflection of the user experience on the website. This definition will be expanded in June 2021 to include new metrics. The so-called Core Web Vitals , to ensure smooth and consistent navigation.
It’s not enough for your website
To be published and indexed; if you don’t upload content regularly, Google will consider your page dead. Update your country list blog regularly, create new content for your pages, add. Downloadable content from your company, use photos (Google likes images), etc. In short, show Google and your potential customers that you’re still operating. Do you have a better understanding of how Google’s algorithm works and how it affects your business? We hope we’ve been helpful in the complex world of SEO. Remember, if you have any questions or need someone.