If you’re here, you probably have or want to have an online clothing store and we’re here to help you make this dream come true! We’ve put together a list of the 5 biggest challenges facing an online clothing store and how to overcome them.
What is e-commerce?
E-commerce is electronic commerce, through a virtual device. Virtual stores or E-commerces arrived in Brazil around the 90s, and have experienced enormous growth in recent years. In 2018 alone, they had revenues of R$53.2 billion and 123 million job function email list orders, resulting from 58 million consumers who made at least one purchase in 2018, according to data from the 39th edition of the WebShoppers report (2019) .
Don’t have an e-commerce site yet? Don’t worry, here I’ll explain how to create an e-commerce site from scratch.
Keep up with trends
It doesn’t always seem easy, so I’ve brought you the solution, a list of apps that will help you stay connected to the latest fashion trends.
Clothing measurements and sizes
One of the biggest fears of every online clothing buyer is special conditions for campaigns with maximum the issue of measurements and sizes. Even though the buyer knows the size of the clothes that fits their body, they are still afraid that the clothes will not fit and end up leaving the item in the cart or returning it.
Studies show that 28% of clothing purchases online are returned.
But don’t worry, below we have put together some tips on how to help the buyer identify whether the item fits them, thereby reducing reverse policy rates.
A good alternative is to always provide a table of more specific measurements, applications that associate photos of the user with different clothes and environments and even devices to compare the size of the physical clothes that the user already has in their wardrobe with those available in your virtual store.
Below I have provided an example of a very specific size chart so that your customer is not afraid to buy from your e-commerce.
Freights
Shipping is one of the last steps in the customer’s china business directory purchasing journey. It is at this step that the customer will decide whether or not to buy the product. Expensive or slow shipping can drive the consumer away, as these are considered highly relevant factors that lead to cart abandonment.
But don’t worry! I’ll help you by giving you some tips that will ensure your store doesn’t have any shipping problems.
Nobody likes to buy a product and wait days and days, I don’t like it and I’m sure you don’t either!
Shipping speed is a determining factor for a good shopping experience
To do this, I recommend that you prepare in advance for special dates, especially those that affect the niche in which your business operates. Those who do not organize themselves for these occasions will face bottlenecks, fail to meet deadlines and frustrate consumers, which can cause permanent damage to the company’s image.