To run a good promotion you will need 2 things: creativity and knowledge . Creativity will give you ideas about when and in what situations the actions can be carried out and how they should be executed according to the niche and the target audience.
And in the meantime, knowledge will give you the insight to make your plan. After all, in order to develop it, you need to have a clear objective in mind. Define your priorities, find out what needs to be sold immediately and focus on these products to keep your stock moving.
1- Free shipping
Often seen as the biggest villain in online shopping, shipping can become a great ally if it is totally or partially free. However, to avoid losses, it is important country email list that you determine certain circumstances in which the promotion will be held on your e-commerce site and make them quite explicit, avoiding conflicts with customers and a possible loss of prestige for your brand.
Set a fixed price, above which the customer will not have to pay any shipping fees. Or even some different regions of Brazil that you are looking to reach with your products.
Take into account your goal, values and develop a smart strategy.
2- Cashback
Cashback has become a popular practice in recent prevent paid campaigns from cannibalizing seo how to do it? years, especially in online stores. In this type of promotion, the customer makes a purchase and receives a certain percentage of the amount back, usually in the form of cash or store credit.
When we look at it from the customer’s perspective, cash back is more attractive. However, when we look at the situation from the retailer’s perspective, store credit is perfect. This way, the consumer is encouraged to buy again to take advantage of the promotion.
3- Discount coupons
Discount coupons are one of the most widely used promotions for e-commerce . However, for your business to make a profit from them, there needs to be a reason for you to offer them.
Check out some situations in which coupons are typically offered:
First purchase;
Participants in an event hosted by your company, or at which your company is present;
After a certain number of purchases have been made;
When a customer has not made a purchase for a long time;
Cart abandonment.
As you can see, discount coupons are generally offered to encourage purchases or to reward customers. The percentage selected must be in line with the intended objective so that your business and your audience are completely satisfied.
4- Raffles
You’re probably wondering how profitable a raffle is for a china business directory company. Well, we have to admit that raffles are a long-term investment, which means they won’t turn into net profits anytime soon.
However, you can be sure that they are a way to bring profit to your business. But how exactly?
It all depends on how you will develop the giveaway and what your main objective is with it. Generally, the main goal with this type of promotion is engagement for your page.
Create small challenges that can be done on your social networks, create stages and make your customers who want to compete for the prize like some photos, comment, share stories promoting the brand in some way.
This will encourage more people to follow your profile, learn about the organization and its products, and join in the fun. After all, who doesn’t love free stuff?
5- Free gifts and samples
As we said above, who doesn’t love a free gift? This is where strategies for using free gifts and samples as e-commerce promotions came into play.