Both studies clearly highlight the potential risks associated with the indiscriminate use of AI in content creation. Joe Youngblood warns in his study on images that if consumers perceive AI-generated visuals as poor quality or inappropriate. it can negatively affect their view of a given brand. product or service.
Hookline&’s survey focused on
Text content also yielded similarly worrying results. More than half of respondents (50.1%) would rate authors using AI less highly. and a significant portion (40.4%) would view brands more negatively if they encountered content generated by AI. Only a tiny percentage (10.1%) would view such brands more favorably.
Older consumers in the 45-65 age group were particularly critical of AI-generated content. Almost a third of them expressed displeasure with AI-generated content.
This finding again underscores
the importance of considering the target audience when deciding whether to use AI in communication. For brands targeting older and more experienced customers. prioritizing authentic. human content can be key to telegram database maintaining trust and positive perceptions.
Despite the prevailing caution. however. both studies suggest that there are some use cases for AI that consumers perceive as acceptable. These findings about the potentially acceptable. Threrfore, applications of AI in marketing offer some hope for brands and a direction for further exploration. It is clear that the key to between efficiency and maintaining authenticity and trust with consumers.
In which areas do users approve of the use of AI?
Respondents expressed the greatest agreement with the deployment of AI for:
- brainstorming ideas (53.7%)
- conducting whatsapp for education: empowering learning in the digital era research (55.8%)
- content editing (50.8%)
- data analysis (50.1%)
These areas suggest that consumers
A similar view emerged in a study focused on images. Joe Youngblood noted that consumers may be more tolerant of artificially phone number iran generated visuals in fun and casual contexts . He cited memes. video game sprites. cartoons. and diagrams as examples. In these cases. there is less emphasis on realism and authenticity. and instead creativity and the ability of AI to generate original and engaging content for non-demanding purposes are valued. You can also find keywords that your rivals are targeting but you are not. Go to the Competitor Comparison tab , add websites to compare, and the Missing tab will show you the gaps in your KW list.