Effective lead generation is one of the cornerstones of a successful business. It helps you attract interested consumers to your products or services so you can convert them into customers.
At the top of the sales funnel, your customer phone number list hasn’t decided what or when to buy. This is the time to introduce yourself to prospects and show them what your brand is made of.
However, many businesses get lead generation wrong. According to HubSpot, 15% of marketers struggle with lead generation.
You don’t have to panic, though. We’ve put together 13 lead-generation hacks to help you gain more prospects and boost sales.
What is Lead Generation (or Lead-Gen Marketing)?
Lead generation refers to the practice of attracting consumers to your brand via numerous channels. You’re looking for consumers content ideas for social media who fit your target audience and have the means and desire to buy what you sell.
In the old days, marketers hit the phones to generate leads. You can still do that, but the Internet has created faster alternatives.
Lead-gen marketing simply describes the process of filling the top of your sales funnel with leads and nurturing them to make a purchase. The more leads you collect — in particular, high-quality leads — the more sales you’re likely to make.
What Are the Best Lead-Generation Examples?
One excellent way to generate high-quality leads is to create an offer for your website visitors. With Hello Bar, you can create different phone number iran popups and bars that communicate this offer to your visitors.
If people come to your website and see that you’re offering a 20-percent-off coupon, they’ll look for something to buy. We’re hard-wired to take advantage of sales, so it’s just good psychology.
Other great examples of strategies for generating leads include the following:
- Content marketing
- Social media marketing
- Paid search and paid social
- Retargeting ads
- Webinars
We’ll explore these in more detail later on in this article.
What Are the Best Tools for Lead Generation?
The best lead-generation strategies often start with automation. One effective way to achieve lead-generation automation is using business process automation (BPA) to streamline processes, reduce errors, and free up valuable time for marketers to focus on more important tasks, all while continuing to generate leads around the clock.
If you can collect leads while you sleep, meet with team members, or go out with friends, your business becomes infinitely stronger.