On sites with YMYL content, the author’s experience on the subject is not enough; their opinion must also be qualifi. The importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) on YMYL sites was confirm with the recent leak of Google’s “Search Quality Evaluator Guidelines,” of the author and the domain are consider when evaluating and ranking page content.
Expert authors on the topic:
We always recommend that article authors are qualifi professionals with demonstrable expertise.
Create author pages:
This allows us to showcase all the information special database we have about the authors to build this figure of authority (biography, career, titles, mia publications, social networks, and more).
Demonstrating the authority and trustworthiness of the website: Just as we work on author profiles, we must do the same with the domain where the content is publish. We can do this “on-page,” displaying certifications, awards, or mentions of our site in trust mia, or off-page, generating links from high-reputation websites and creating a strong backlink profile.
Conclusion
In conclusion, Google’s March 2024 algorithm update highlight the ne to rethink our content strategies. The introduction of the concept of “situational content” reminds us of the importance of creating material that not only answers user marketing agencies in pasadena california queries but also anticipates their nes and provides practical, contextual solutions. While situational optimization is essential, we must not forget the relevance of other factors such as domain authority and author reputation, especially on YMYL sites.
Implementing strategies that include first
-person experience and building solid author profiles can significantly improve our search rankings. However, we must be aware that competing with industry giants requires a comprehensive approach that combines quality content with a strong online presence and recognition. As we navigate this new SEO landscape, it is crucial to stay updat and adapt to the evolving demands of Google’s algorithm. In doing so, we can not only regain lost traffic but also strengthen our relationship with users and build a more robust and reliable digital presence.