Keep in mind, in any case, that an email consists of the following parts:
Subject line . This is the gateway to your email. Therefore, it should grab your customers’ attention enough to make them want to open it and see what’s inside. Ideally, it should be short, transparent, and direct : it shouldn’t make false promises about the email’s content. To make it more attractive, a couple of surefire tricks are to use the most important words at the beginning and, whenever possible, add emojis . According to america cell phone number list Campaign Monitor , the latter can increase open rates by more than 50%.
Body of the message
It’s of little use to get all your messages opened if they don’t generate conversions . It’s the body text’s job to get them. Of course, the content depends greatly on the offer. However, it should always provide some relevant information for the user, clear, concise, and as personalized as possible. Additionally, the centerpiece of your marketing strategy (for example, a discount coupon with a call to action) should appear at the top of the email. This is in case readers don’t scroll down.
Images and design
The use of images is highly recommended. we also collected feedback on However, they should not exceed 60% of the content . Keep in mind that email managers can block images or slow down email downloads, especially on mobile devices, if they are too large. Regarding design , it’s important that it be responsive and reflect your brand identity . use capital letters, bold, chile business directory and underlining to highlight the elements most relevant to your message.