We all know that every entrepreneur’s dream is to be able to offer free shipping in their online store or reduce shipping costs as much as possible for their customers.
If you also have this goal, we are here to help. Below, we will provide 7 tips on how to reduce shipping costs in your e-commerce and make your store make more sales, as we all know that shipping costs impact the consumer during the purchasing journey.
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Now enough of the chit-chat and let’s get to the 7 tips on how to reduce shipping costs in e-commerce.
1- Calculate shipping correctly
It may seem silly to say this, but it’s not! Many times, most people have no idea how to correctly quote shipping and end up putting in a measurement or weight that doesn’t correspond to the product, causing the shipping cost to skyrocket.
Dimensions and weight of the already packaged product;
Taxes such as ICMS (Tax on the Circulation of Goods and Services), tolls, among others.
Once you’ve made sure your shipping costs cover the reputational risks for brands and writers necessary costs, try to eliminate errors and what should have changed in your calculations. For example, are the product’s size and weight data correct? Are they packaged properly with as little packaging as possible? Proper packaging is an important factor in preventing product damage and loss in the store, as packaging your product correctly can help reduce your shipping costs.
Now that you know how to quote shipping and which variables you need to consider at this time, I’m sure your company will no longer make mistakes when calculating shipping costs for your e-commerce.
2- Establish partnerships with logistics companies
Finding a reliable company to deliver your products is a great way to save money. Shipping companies usually offer great discounts and payment terms. In addition, by negotiating with shipping companies and centralizing most of the service in their hands, your e-commerce has a great chance of increasing sales, deliveries and reducing delivery times.
But be careful, don’t rely on just one partner to deliver your product. This will prevent you from being affected by unforeseen events such as postal strikes, even if they are not your responsibility, which can end up causing great customer dissatisfaction. Look for shipping options specific to specific locations, which are usually cheaper than the post office.
3- Offer different shipping options in e-commerce
Offering different shipping options in your e-commerce is extremely important in the customer’s purchasing decision process.
Your store should offer at least two shipping methods: economy shipping and express delivery. This way, your customer can choose the one that best suits china business directory their needs, and you have a better chance of closing the sale.
In addition to these alternatives, other possibilities should be investigated, such as fixed shipping to regions close to your stock or picking up the product in a physical store. This makes the buyer’s experience even more unique.
4- Offer free shipping on your e-commerce
Another very interesting option is to offer free shipping to your customers. If you want to generate more purchases and increase the average ticket of your online store through the shipping policy, it is essential that this information appears prominently in your layout.