As an entrepreneur, have you ever stopped to ask yourself what the main challenges of e-commerce are ? If you’ve come this far, chances are you have, and that’s great! It means you’re closer to finding out what they are and how to overcome each one of them.
The e-commerce scene in Brazil has gained momentum in recent years and has impacted almost half of the Brazilian population. Knowing this, many people have been delving deeper into this new area. Physical stores are expanding their business into c level contact list cyberspace, and some are even making a complete migration, completely leaving aside their physical spaces to focus only on the virtual.
This all happens because of the ease that the virtual world offers. However, there are still some obstacles within this environment that need to be overcome.
1- Lack of good service
One of the main challenges of e-commerce is one of its there’s no user feedback most basic factors: good customer service. When we think about customer service in a physical store, what immediately comes to mind is a friendly, smiling attendant trying to help us.
In e-commerce, however, things are different. However, these differences can work in your favor or against you.
There are countless ways to contact a customer within an e-commerce site. You can have a chatbot, a 24-hour virtual assistant, a contact telephone number or even a session with frequently asked questions.
There are endless possibilities for correcting this problem. Don’t let slow and unprepared customer service frustrate your customer. Give them all the attention and care they deserve, and ensure that your online store is a loyal customer.
2- Customer distrust
The internet can be a dangerous place, after all, there are several suspicious people ready to scam the most naive users on the platform. This means that your audience will always be wary of any online store.
But how can you overcome this challenge and prove to your customer that your company is trustworthy?
The best way to do this is with content.
Create a website with a variety of information, including your company name, address, CNPJ, objectives, services offered, and images of the location and employees.
Another very important tool is the comments section, which china business directory provides feedback from previous customers. This way, new buyers will gain the confidence they need to start purchasing products from your e-commerce site.
All this because she will know that your company exists and other people have already made purchases from it.
3- Heavy applications and websites
Have you ever visited one of those websites that keep loading and loading without stopping? Well, have you ever stopped to think that your online store could be one of those platforms?
Heavy apps and websites are one of the main challenges in e-commerce for a very simple reason: they are extremely frustrating for the public.
Often, they even lead to complete abandonment of the purchase. After all, this type of platform can end up having low-quality internet and consuming a lot of customer data, and that’s not good at all, right?
The best way to deal with this type of complication is by creating lightweight and responsive websites and applications, this way they will consume the least amount of data possible, and they will load much faster.
4- Unprepared logistics
Don’t be fooled, the moment of sale doesn’t end when the item leaves your inventory, it only ends when the product is in the hands of the customer. Even if you outsource the logistics service, if there are any losses or problems along the way, the impact will be negative for your company.